Ch. 2 - Strategic Planning for Competitive Advantage

Elon Musk chairman, architect and CEO of Tesla has been a major factor in the company's strategic planning, including the design, engineering and manufacturing of more and more affordable electric vehicles for mainstream consumers. One of Tesla's stated goals is to increase the number and variety of Electronic Vehicles available to mainstream consumers in three ways:

 Tesla sells its own vehicles in a growing number of company owned showrooms and online; it sells patented electric power train components to other automakers so that they may get their own EVs to customers sooner, and it serves as a catalyst and positive example to other automakers, demonstrating that there is pent-up consumer demand for vehicles that are both high-performance and efficient.

Specifications on Newest Tesla Models.

Tesla campaigns have worked fa-nominal to set them apart. His marketing plan set themselves apart by other competitors. One of which the company Designs and builds many of the components in its cars, including the power electronics, motor and battery packs. One of the biggest opportunity for the company is now, since the rice of oil and gasoline skyrocketing, making the price for an electric car less of an issue.

CEO Elon Musk won the 2010 Automotive Executive of the Year Innovator Award for hastening the development of electric vehicles throughout the global automotive industry. Tesla has worked together with larger luxury company's some include but not limited to: BMW, Mazda, and Mercedes. Here are some examples below. In later posts we will go into further details.